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Home  Course Info
Available Courses
 MobileWorld Asia 2010, 21-23 June 2010 Concorde Hotel, Singapore |
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| With more than 1 billion of mobile devices sold annually, consumers will always be on the move and connected. For the mobile operators and marketers, it is an opportunity to capitalize on this by delivering the right marketing information to the subscriber at the right place and the right time. With such growth, it also presents several challenges: - Who will be in the driving seat – operators, telecom companies or internet companies? What comes after mobile applications? How do we measure and monetize mobile? What are the next generation of VAS services that consumers require? MobileWorld Asia - Successfully integrating your Marketing & VAS capabilities to maximize your ROIs will provide the perfect opportunity to discuss every aspect related to the progress of Mobile Marketing and VAS. It will assemble the Telecom Service Providers, Cellular Service Providers, VAS Technology & Platform Companies, Portal Providers, Entertainment & Electronic Media, Multimedia Service Providers, Content Solution Providers, Research Organizations Advertising Agencies, Marketing Professionals and Media Buyers & Planners under one single platform.
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ADDRESSING THE LATEST COMMERCIAL MOBILE ISSUES -
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- · Overview and Current Trends
- · Developments On Mobile’s Applications
- · Incorporating Social Media Into Your Mobile Services Offerings
- · Latest Commercial Opportunities in Mobile
- · Driving Mobile Innovations – from a Telco’s Perspective
- · Exploring VAS Marketing Channels
- · Mobile Advertising
- · Anticipating The Next Wave of Mobile
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Panel of Distinguished Speakers:
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1. Rohit Dadwal, Managing Director, APAC Branch, Mobile Marketing Association
- 2. Antony North, CEO, Foosti (an operationally independent subsidiary of StarHub)
- 3. Ashish Thomas, Director, SingTel, Group Innovations
- 4. Dr Lai Kok Fung, Co-Founder and Chief Executive Officer, BuzzCity
- 5. Tommaso Del Re, Head of Mobile and Business Development, YAHOO! SEA
- 6. Andreas Vogiatzakis, Managing Director, OmnicomMedia Group
- 7. Chong Fui Kim, Managing Director, Mobile Ethos
- 8. Gian Luca Cioletti, Leader, Business Development - EMEA, Forum Nokia, Nokia Corporation
- 9. John Martinez, Head of Portfolio Planning, Maxis Communications
- 10. Emmanuel Allix, Vice President & Managing Director APAC, InMobi
- 11. Christian Cadeo, Head of Brand Advertising, APAC, AdMob
- 12. Prajay Gandhi, Business Director, One Among Many (OAM) --- We Do Mobile
- 13. Matt Briant, Account Director, Out There Media Asia
- 14. James Fergusson, Global Director, Emerging Markets, TNS, AP MEA International Research Centre
- 15. Chris Schaumann, Regional Head of Online Sales and Marketing, Nokia
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| Workshop A: Mobile Marketing and AdvertisingCourse Summary Mobile Marketing and Advertising is one of the most exciting method in interactive marketing and advertising in the world. As the Internet is reinvented on mobile devices - smaller, more personal and personalized, ubiquitously accessible - established forms of interactive marketing and advertising will also evolve as they migrate from PCs to mobile devices. This course offers advertisers and agencies a guide to this emerging platform. Mobile marketing and advertising opportunities span a broad range from search to messaging to in-game placements. It illustrates mobile marketing and advertising considerations and outlines the opportunities for mobile devices, from the perspective of established interactive marketing and advertising on the web. Workshop B: Effective Ways to Engage With an Audience via Mobile and How to Accurately Measure That EffectivenessCourse SummaryMobile advertising is perceived as a rather complex media when it comes to planning and complimenting other activities. This workshop will demonstrate the ways to use mobile messaging dialogues to engage with an audience, learn from an audience and measure the effectiveness of the activities. Once the golden rules of mobile advertising are understood, the planning process for really effective mobile campaigns can become quite simple. This workshop will look at the various end goals of a brand campaign and investigate the best mobile messaging strategies to achieve those goals. |
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Supported By:
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Supporting Organizations:
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Official Regional Media Partners: |
Official Media Partners:
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Data
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| Size |
0 B |
| Downloads |
3 |
| Language |
English |
| Industry |
Telecommunications  |
| Author |
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| Website |
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| Course Fee |
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| Created |
2010-04-28 |
| Created by |
ariel |
| Changed at |
2010-04-30 |
| Modified by |
ariel |
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