(3.30pm – 6.30pm) Includes Afternoon Coffee Refreshments

With online media becoming The place to access latest information, news and buzz, coupled with the rapid growth and evolution of social media, it is almost impossible to control what bloggers and social media forums are saying about your company, products or services. Therefore, it is even more imperative that organizations, brands and products deliver the right message through the right channels to the right people at the right place, right time and to the "right effect". More than ever, companies now need to understand the importance of managing and handling PR and Media Relations online to retain customers and gain competitive edge in an increasingly dynamic business environment.

- A 2 day interactive forum that will provide current online strategies and strong network of contacts that will equip your business to take on the enormous challenge of managing your brands online.

• Donald Steel, Chief Communications Advisor, BBC
  Lars Voedisch, Regional Head - Media Intelligence (Asia Pacific), Dow Jones & Company
  Associate Professor Milagros Rivera, Chair of the Communications and New Media Program,
• Faculty of Arts & Social Sciences, National University of Singapore
  Tina Di Cicco, Director of Communications, Intercontinental Grand Stanford Hong Kong
  S Vicknesan, News Editor, Malaysiakini.com
  Erin Lyon, Executive Director, CSR Asia
  Ian McKee, CEO, Vocanic
  Cynthia Owens, Managing Director, AsianEdge Network
  Brian Simon, Senior Counsel, Sirim Berhad
  Mohan Reddy, Head of Corporate Communications, ONGC

Endorsed by:

Online Media Partner: